Roman Candy Rum Brand Developement & Marketing
Full Creative Direction
Roman Candy is a true New Orleans staple with over 100 years of history. To celebrate their centennial anniversary, they launched Roman Candy Rum and invited us to be part of the creative process.
The project began with photographing their iconic mule-drawn cart—except there was one small challenge: they didn’t have a mule at the time. Chelsie ventured into the heart of New Orleans, capturing and composing images of other mule-drawn carriages to faithfully recreate the beloved cart in a way that felt authentic and true to the brand’s legacy.
Logo work stayed faithful to the original typography that has adorned the Roman Candy cart for decades. The final deliverables included a suite of print and digital collateral: sell sheets, informational inserts, product boxes, business cards, and web graphics—all crafted to honor the brand’s heritage while promoting the new product line.
